Spreading the Transforming Power of Improvisation

New York Times recognizes Improv and Business

At the risk of "tooting my own horn" I thought AIN members will be pleased to see the Sunday New York Times article in the Business section (page 4 in hard copy) that promotes improv as a tool for business:

Click to see Gary Hirsch in living color!

Now we can quote the TIMES to promote improv and business!

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Permalink Reply by Leif Hansen on March 11, 2008 at 9:14am: Excellent news Patricia. I'd be really curious to hear some feedback on how it generates business. I was really surprised after our workshop went into the LA Times, Seattle Times, Today Show, radio interviews, and indirectly in the NY Times (same weekend as yours, day before) at how *little* direct business it has generated. I'm sure it will come into play later, but I've been a bit disappointed in the immediate results. The big difference between my press and yours though is that a)your business name was mentioned (ours wasn't in Today Show); your services are much more clarified and appeal to a broad audience, mine are less clear and this particular workshop appeals to a smaller audience (as of now, and in those articles particularly), and c)you and Gary have been in the business a lot longer than me. Hmmm, I guess those are some pretty good reasons! Ha! Well, its all a fun ride --lets enjoy it!; ▶ Reply to This

Permalink Reply by Patricia Ryan Madson on March 11, 2008 at 8:58am: The New York Times article has been widely syndicated, including a great post in the International Wall Street Journal on line news LiveMint.com, published in Delhi! It also appeared in the TAIPEI TIMES! on the editorial page. The OREGONIAN also ran the story. Go IMPROV around the world . . .; ▶ Reply to This

Permalink Reply by Terrill Fischer on March 10, 2008 at 2:35pm: Great PR for us!; ▶ Reply to This

Permalink Reply by Leif Hansen on March 10, 2008 at 10:31pm: Yes, we should all put articles like this on our sites and include them in newsletters, etc.; ▶ Reply to This

Permalink Reply by Leif Hansen on March 2, 2008 at 7:22pm: Oh good, glad you went ahead and did a full thread on this. I went ahead and put a link to it in the 'success stories' earlier...
Congrats again Patricia, its a great story...may it bring you (and book sales) some well-deserved success!
-Leif
www.SparkNW.com; ▶ Reply to This

Permalink Reply by Patricia Ryan Madson on March 2, 2008 at 8:45pm: We may have overlapped . . . but only good can come of it. Thanks for the good words. I hope it can bring some business to those who are are doing this work. We shall see where it all leads.; ▶ Reply to This