AIN President bulletin: Launching our new website to promote Applied Improvisation

We have created and launched a new website to promote Applied Improvisation to prospective clients.  As you know, we already have a great website for talking to each other: this new site is for us to talk to the world, letting people know the value that AI practitioners can bring to organisations and communities, as trainers, facilitators and inspirers of creativity. It also has a sensational new logo, thanks to our very own Bård Brænde.

Please take a look here, let us know how to improve the site, and recommend it to any potential clients you can think of.  If you’d like to be listed on the site as a Practitioner, then check out the sign-up process below.

Also please remember the invitation to share your inspirational, provocative and educational stories with us from September 20-23 at the AIN 2012 World Conference in San Francisco  We’re trying something new for this ‘Be The Change’ conference, with some shorter sessions: Find out all of the details and submit your session proposal before the deadline of March 15 at:

Cheers, Paul Z Jackson, AIN President


Would you like to be listed as an Applied Improviser on the new AIN public-facing website?    

We’ve created this new website to promote Applied Improvisation to prospective clients and the public at large. We want to get experienced AI practitioners on the website and the AIN board has agreed on some criteria for deciding who to feature at the start.

We aim to increase the prospect of you getting more work by listing you on a site which understands and can explain to potential buyers the benefits of what you have to offer.  It is putting forward Applied Improvisation as an exciting, proven approach to developing capacity and change in individuals, teams, organisations and communities. 

We may eventually have a listing of all AI practitioners, perhaps with the most experienced in a more prominent position. For now the plan is to start with experienced AI practitioners, so we can raise the profile of the profession and see if AIN can succeed in generating more interest for those members who want to build their businesses through this route.

1. To get on the new client-facing AI website, you will need to qualify via a points system (described below):

2. If you qualify and want to be listed on the new website:

  • You will submit your bio, and a description of your services here.  You will be directed to Paypal to pay $99 which gets you 2 years of being listed on the website, as long as you fit the criteria set by AIN.

How to Qualify

You qualify by collecting a minimum of 10 points. There are 2 distinct categories for collecting points. One category is for supporting the AIN community, the other category is for the practice of and advancement of Applied Improvisation outside of AIN. You must have a minimum of 4 points in each category. (In other words, you can’t get all 10 points from one category).

The points earned for meeting each criteria are indicated in parentheses. You may be asked to submit names, dates, links as appropriate to support your points.

Direct Support of AIN

(Must get a minimum of 4 points from this section. The maximum number of points for each question is in brackets – eg you get only one point maximum for attending AIN regional meetings.)

1. Attending an AIN regional meeting within the last two years (1)

2. Producing content for the AIN website by writing a minimum of 10 original-content blog posts (or equivalent, eg running one of our surveys, submitting case studies, etc. (1)

3. Attending an AIN conference (1 point per conference with a maximum of 3 pts in this category. To gain these points, you may only count conferences attended in the past 5 years.)

4. Leading an Open Space session at an AIN conference in the past 5 years (1)

5. Leading a published session at an AIN conference in the past 3 years (2)

6. Leading a published session at an AIN regional meeting (1)

7. Organizing local/regional AIN events, as listed on the website (1)

8. Play a key role in developing AIN in one of the following ways: been on the conference committee or on the AIN board over the past 2 years (1)

Practicing Applied Improvisation outside of AIN
(Must get a minimum of 4 points from this section.)

1. Publishing or translating a book with a theme or chapter of Applied Improvisation (2)

2. Publishing an article in a professional publication, with applied improvisation as key content (1)

3. Publishing a blog (outside of the AIN ning) of at least 15 posts over the past 18 months with applied improvisation as key content (1)

4. Given a TEDx talk or made a TV appearance in the past year with applied improvisation as key content. (1)

5. Posted a podcast or vidcast currently on the Internet with applied improvisation as key content (1)

6. Given workshops, webinars or online courses (outside of AIN) in the past year with applied improvisation as key content (1 pt per workshop topic, with a maximum of 2 pts, NOTE:not the same content done 2 times)

7. Made a professional (non AIN) appearance (e.g., speaking in front of a business executive, non-profit or academic group), with applied improvisation as key content. (1)

8. Positive testimonials or quotes from a client mentioning applied improvisation as part of the assignment (1)

9. Have taught Train the Trainer workshops or written a book with a theme of training trainers. (2)

10. Peer recommendation from someone already qualified to be listed on the website. (1)

11. Have your own website for clients that has applied improvisation as key content (1)

Submissions will be checked by a group authorized by the AIN board and there will be an editorial group that will keep an eye on the content of the website.

This is what will appear on the website once you qualify and pay $99



Name of your organization

Website and/or links


Phone number

Location of operations

Services offered

One or two client testimonials

One paragraph of free description (max 200 words)

A list of tags of your choice which will be searchable and possibly visible

Point calculator:  you can use the form at  (Currently it can’t display your results back to you immediately using the qualification form - but we are working on it!)


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I really like the website, it's got a very compelling home page, and as a resource for getting the message across it is already good and will go from strength to strength asmore people put stuff up. 

I think the scheme for allowing people to list themselves is fine - and appreciate your efforts to ensure the criteria does not exclude experienced AI professionals. the risk is, as was mentioned by someone on page 1 comments is that it doesn't look very populous.  Perhaps a message to everyone on the Ning site would be a good idea as I only stumbled on this message as i want to open a new region.  (That's another story).

One suggestion for improvement:  the presentation of the information on facilitators though is a bit spacey.  I'd have thought you would want to see a list of say 10 or 20 at a time?  With the ability to click on individuals for more info, or mouseover to see what areas they specialise in.  And stating their name and location below the pic since for a global website the location is the most important info.

Good work team!

A nice addition!  Great to have a professional appearance to help everyone spread the word.

Seems overly complex to get listed as a practitioner.  I know we want people to give back, but from an outside user perspective, the AIN strength comes from the number of great people associated with it.  If you make that barrier too high, then someone looking for improv expertise will get only a few names when they search and worst case the AIN looks weak and exclusive.

I would say better to have as many people on the search list as possible and let the strength of their performance and teaching support the growth and spread of word about the AIN.  

Thanks Bobby

We could potentially allow anyone to be on list who wanted to be.  We decided against that, because we wanted to offer potential clients at least some criteria - something AIN could stand by. 

We've kept that as minimal and simple as we could.  Compare if you like to getting accredited as a coach or facilitator by any other major network!

Worth further discussion at the conference, perhaps.


great great website!! I've been refering to it since I saw it.
The only thing I struggle with a lot doing that is that I cannot appear on it, probably not before my next partcipation at a conference (certainly not in 2012), because of the fact that you devide the point calculation in two categories.

In the part outside AIN I have plenty of points at almost all the items..
I mean.. this is my main job since ten years now .. (same for my two partners)
Inspinazie as applied improvisation organisation is known everywhere in schools and organisations (both profit and non profit) in Flanders. It feels so unlogic not appearing on an international AI website. People do ask me: "why aren't you on the list?".

I DO understand absolutely that you expect some return directly to AIN. Is it possible to consider that this support could happen in more ways?
A suggestion:
- a higher price than 99 dollar if not 4 points in the category direct AIN
I'm very prepared to support the community. I'm just not in a phase of my life where I choose big travels for congresses. I do attend very interesting courses and congresses here, where-in I develop my AI-knowledge in my own way.
The things I càn do, I will: I'll start f.i. to write and/or translate my blog-articles in English, which was the plan anyway. But, as said, I won't reach 4 points.
I guess I'm not the only one in this situation?

Thanks for considering alternatives..? I'm also convinced that a bigger (still qualitative ofcourse) list would also increase the credibility of A.I. as a strong movement.


Hi Nathalie

Thanks for your post, which raises a good point. You are right that we are deliberately emphasising support of AIN as part of the qualification.  This is partly to strengthen AIN, and partly to ensure that we are all connected to each other - that we know something about the people who we are supporting and promoting.  We gain this knowledge by attending and contributing to live events and to activity on the website(s).  If you can think of other ways we can achieve it, please say - these are still very early days in the process of promotion of AI.  (I don't think we'll go the route of some paying more money, as we don't need extra funds and we want it to be a question of contribution to our field rather than of wealth.)  What would you like to do that could develop the network with us?  If it catches on, we'll give it points!

Do I apply through the point calculator? Or how does it work?

Hi Burgert, the point calculator is simply to help you find out if you qualify.  If you do, you apply here:

You will submit your bio, and a description of your services here.  You will be directed to Paypal to pay $99 which gets you 2 years of being listed on the website, as long as you fit the criteria set by AIN.

Looks very professional, I will be applying ASAP once I sort out some details. Who's the right person to ask for clarifications on how to qualify?

Thanks Jani. If the clarification question is general, post it here.  If it's private, email me or Zohar or Rich or Cheryl or Belina.

How do you consider and what sort is Regional Meeting? Is AIN Finland considered Local or Regional Meeting, i.e should Regional be already wider concept such as Nordic meeting? E.g. Direct support 1) and 7) can be both AIN meetings in Finland?

I'd say regional and local are of equal value here, and we make no significant distinction between them.  I guess in some areas, people think and meet in terms of 'region' because there is more geographical distance between them.

I too want to thank everyone involved in moving this project from talk at the last conference to the realization of this revised site...and in such a relatively short amount of time. Fantastic job. The parameters seem fair and, as others noted, will definitely invite more involvement on a variety of levels. Big yeah. See you in San Fran for my next point. :)


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