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Master of many or niche expert -should you market many services or get good at one?

Replied Feb 3

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Lucy Garrick replied to Leif Hansen's discussion 'Master of many or niche expert -should you market many services or get good at one?'

Hi, Sorry to be a late comer on this question but I only recently joined AIN. I have something to add that I didn't see as I skimmed and it comes from 25 years in marketing. We always start with who you are trying to serve. Define your target market…

February 3

Profile Information

Where do you live and work? (City)

Seattle, WA

Professional Skills

Business management consulting, professional and personal coaching, leadership development, strategic planning, adult education, group facilitation, business planning, project management

What is your main interest in this network?

Education, Social, Networking, Improv Resources

What kind of person are you?

Morning, Day

What kinds of improv-related services are you involved in?

Teambuilding, Creativity, Innovation, Problem Solving, Communication, Conflict Resolution, Leadership, Stress, Life Skills, Character Development, Change Management, Presentation Skills

Any niche industries, skills, etc?

My background is broad and deep. clients are corporations, non-profits, government, education, start-ups

Share a favorite 'improv epiphany'

Improv is about being present

More about you: (Short Bio or any other details you'd like people to know)

I'm a painter and writer, love music, singing, arts, nature, travel

I need help with...

Not sure

Work Website

http://www.northshoregroup.net

Blog or other personal website

http://northshoregroup.net/blog/index.html